Who We Are
CreativeKnowledge, a wholly owned subsidiary of comScore, Inc., is a global market research company that studies and reports on Internet trends and behavior. CreativeKnowledge works in conjunction with content providers and distributors to develop an analysis of Internet usage. As part of this effort, participating content providers and distributors can add code to their sites allowing CreativeKnowledge to collect anonymous information about what is being seen and visited on the Internet. Because the information is provided by the website, CreativeKnowledge is able to have a “census” view of visits to that website, and use this view to develop an understanding of broader Internet patterns and trends.
CreativeKnowledge uses the measureAd brand to help with its census-level research effort. You can find more information about measureAd here
The Benefits of Market Research
While consumers do not directly invent or develop improvements to a particular product or service, market research gives them a voice in how products or services appear in final form – be it as a service offered by a financial institution, or an item on the shelf at a local grocery store.
Ultimately, information gathered through CreativeKnowledge's market research projects provides a roadmap to help companies provide products and services that better meet the needs of consumers. Research also allows companies to better spend their advertising budget.